Tips and Techniques of Article Writing

In the pool of knowledge that digital media has to offer, what inspires the audience to read is a valuable topic and a specific title. In order to have a strong impact through your articles, here are some tips that can come in handy! 

Select Your Topic

The most important aspect is to select a topic that you want to write about. Next, you may want to make the title more specific and easier to handle if it is a wider concept.

Address your Audience’s Need’s

Imagine yourself as the reader and address them. Think of the point of views of your reader and address their needs. Let your readers feel involved by using words like “you” and “we”. This leaves a positive impact on audience.

Now, come back to your portion. Switch gears and imagine you’re the reader of this article. Pick three words to describe the audience you want to address (e.g., professionals, single men or Woman). As this reader, what questions would you like they are arise? You might not know the answers yet, but list the questions anyway; you’ll find answers in the next step.

Research well

Research well on the chosen topic and include relevant details like statistics data and its source, quotes by well-known people, a story and examples.

It Has to Be Interesting

when writing an article, it is always important to keep your reader base in mind and let the content revolve around the same. Make your article engaging and entertaining. It is suggested to use lists and bullet points for your content to make it more readable and interesting. List and bullets work well because:

1. They help you keep information concise and crisp

2. It makes the article attractive

3. It can help you compress an otherwise lengthy article

4. They make the points stronger and seemingly more urgent

Read, Revise, Repeat and Etc.

Once you are done writing the article, read your content to a supportive friend and ask if they understood the content? Take the feedback and make desired changes. Rewrite the article and proofread for any grammatical mistakes and submit it to the required link.

By using these above mentioned steps, you can write well formatted and concise blogs and articles for you website. However, it is suggested that if you do not have much experience in the field of writing, you delegate the task to someone who is an expert in order to make your website work well for you. You can speak to a content agency in Delhi who have a bunch of experienced writers to help you write the best articles possible.

Importance of PPC for small businesses

PPC – Pay per Click Advertising is an important tool for the success of your online business and an essential component for a successful digital marketing campaign. Many small business owners have been known to underestimate the benefits of PPC and hence lose out on huge business opportunities to grow their business.

Let us understand why PPC is important for startups and smalll businesses:

1 – It is cost effective

One of the most common misconception about PPC is the cost effectiveness. People consider it to be a waste of money and hence refrain from using it. While it is true that if you are careless in spending your money, you may end up losing your money on the campaign. But hiring a PPC expert in Delhi like SocioXpert can save you from common PPC mistakes.

2 – it’s the quickest way to get targeted audience

You need traffic to manage an online business, and not just any traffic but targeted traffic which can lead to more sales. When talking about targeted traffic the first thing that comes to our mind is SEO. But an SEO takes time, no matter how effective it is and even if you hire a top SEO company in India. Hence, the best alternative to a faster traffic is PPC. You can easily choose keywords with the help of Google AdWords and with Facebook Ads you can easily define your target audience based on demographic factors.

3 – It’s the quickest way to test if your product sells

Now that you have a nice looking website and products are ready to ship but how can you quickly find out if your website is worth and if your products are worth selling? Well, you can run a campaign on Google AdWords and find that out. While the testing will not be free, it will ensure a long term online presence by helping you optimising your website and product offerings. Not following the path of testing and blindly believing that your website works may lead to a long term failure and a waste of useful resources.

4 – It works well with other channels of digital marketing

PPC is an extremely important campaign of digital marketing arena and works well with other marketing channels like SEO and content marketing etc.

Hence, PPC is a must tool for any business – whether big or small, a multinational corporate firm or a start-up. If you refrain from using pay per click for your business, you may be missing out on huge growth opportunities and giving your competitors an edge over you.

Do not know where to start? Get in touch with SocioXpert – one of the leading PPC experts in India and a top company in SMM who can provide you with a detailed insight on growth opportunities for your business and will be happy to customise a plan for you that suits your business as well as budget!

Source: http://socioxpert.edublogs.org/2018/09/20/importance-of-ppc-for-small-businesses/

How to Become a Better Digital Marketer

Digital marketing is an important element if you want to increase your website traffic. Being a digital market is nowhere close to what it was a decade back. In the past the entire focus used to be on building the website content, while now, the digital marketers work like orchestra players where article, web content and social media marketing – all go hand in hand.

Here is how one can become a better digital marketer:

Build your personal brand

Can you imagine yourself as a digital marketing expert and not have an online presence? In order to prove a client that you can increase the visibility of their company, you need to first create your own personal brand especially on social networking sites like LinkedIn, Twitter and Facebook. Needless to say that a strong online presence can make or break your clients if you are being compared with your competitor.

Become an exceptional content marketer.

Content is the basic ingredient of any marketing. A well written content brings remarkable value in terms of leads, engagement, sales and visibility. It is also imperative that you understand the fundamentals of social media marketing. A well planned and focused social media and content marketing strategy helps you build a strong brand image. Also remember it is better to have quality connections who are involved in your activities rather than a large number of people who withdraw after linking with you the very first time.

What is SEO?

SEO is basically concerned with making sure that your website has a better rank in search engine results as compared to your competitors. In order to create a successful SEO strategy here are the key points to be considered:

1.Identify your target market

2.Know that mobile markets are larger than desktops

3.Know that google is not the only search engine

Adhering to these guidelines can ensure you to become a successful SEO company in India.

SocioXpert is the leading content marketing company in Delhi that offers all digital marketing services at affordable prices. It has also been rated as top company in SMM by its users. 

How to Increase Revenue through PPC?

When you talk about increasing your PPC campaigns, there is no dearth of advices you receive. From focussing improving your quality score to improving your click through rats and account structure, you can receive numerous advices. While these are some really valid tactics, there is one thing that is often not talked about – a good content. 

But how can a great content possibly benefit your PPC campaign? The truth is you can use content marketing in order to increase the performance of your PPC campaign and vice-versa. 

1. Use PPC Ads to Get Traffic FAST

Who won’t agree that the problem with an organic search strategy is that it makes it very difficult to drive traffic to your website without a pre-existing audience? Using your PPC ads to get traffic to your website in the initial stage of development gives your brand some exposure. Not to mention that the traffic derived from PPC ads will be your target audience who are possibly seeking the products you are trying to sell.

2. Use PPC Ads to Bias People toward Your Brand

Paid ads can help you drive clicks to organic listings. The people who view paid ads are more likely to remember your website when making a future search for similar products.

3. Deliver an Awesome Landing Page Experience

Creating a landing page that satisfies the vision of your client is no easy task. There is no second thought that content marketers are great storytellers and creative in their thinking. You can use your creative content to create a unique landing page experience that drives your inbound leads to conversions. People who are clicking on your ads are more likely to browse through your website before they buy your product. However, it should also be noted that people who clicked on the ads will not always make the purchase on same day.

Conclusion

In many digital marketing companies, PPC and content marketing are two parallels. But by integrating them both, one can gather much more conversions and at the same time also increase the brand affinity. SocioXpert is the leading PPC company in Delhi offering outstanding PPC campaigns and content marketing services to its clients.

Source: http://www.prfree.org/@socioxpert/how-to-increase-revenue-through-ppc-6rmy75xbjmb4