Six Things You Need To Know About SMM

Every passing day, people are becoming more social and the world is going digital. Marketers are constantly trying to tap the traffic on social media platforms. Websites like Facebook Twitter, YouTube etc. are so established, that they have become the base for marketing strategies for digital marketing professionals.

Social Media Marketing or SMM in simple terms, is upgrade to the existing market mix which involves social media platforms for marketing.

Here are six things you should know about Social Media Marketing:

1.Social media is social 

Social media is not about broadcasting, but about interactions, which means that you should be having conversations and not just putting up your own promotional activities all the time.

2.Relationships cannot be outsourced 

If you are considering to outsource your social media marketing campaign, be careful. Choose someone who will help you with the scheduling and creation of your posts, but reply on the posts yourself.

3.It is certainly not magic 

No matter how good your SMM campaign is, it won’t solve your problems overnight. Social Media Campaign needs sustained efforts and time to show results. We are talking about months, not days. SocioXpert is a popular and reputed SMM company in Delhi, always ready to guide you through the queries and running successful result oriented campaigns. 

4.Pick your platform 

You do not need to be on all social media platforms. If you start where it is most fun for you and where most of your customers are, it will be easier and most effective in terms of marketing. Pick one social media account at a time, launch that and then move to another. People find Facebook to be the easiest since they are already using it as a personal account.

5.Include variations 

Most people make a mistake of putting only one type of post on their pages. Create a combination of GIFs, images, videos and texts. Engage in conversations. Also, sharing other people’s stuff is a good idea.

6.Keep on learning 

Social media is moving faster than ever. Just when you think you know it all, you find out something new has come up. So, if you stay active on social media, you will stay up to date with the changes.

Source: https://socioxpert.wordpress.com/2018/05/30/six-things-you-need-to-know-about-smm/

Important things to Consider before Hiring an SEO Company in India

Hiring an SEO company is not an easy job, though it can be made easy with the use of internet. The market in India is flooding with SEO consultants and digital marketing firms. Whichever company you decide to go ahead with, you need to know a few things about SEO. Here we have a list that will help you in hiring a good SEO company in India. 

1.A completely functional webpage 

Go through the web page of the SEO firm you are considering and find out the services of your interest. If you find grammatical errors, jumbled texts, broken video links then you should reconsider your decision of hiring that firm. A good and established SEO firm will have a user friendly and attractive website.

2.Experience and professionalism 

These are the two most important factors that lead success of an SEO firm as well as your SEO campaign. An experienced SEO firm like SocioXpert will have good knowledge of Indian as well as International market and their upcoming trends.

3.Good reputation 

Read the testimonials of the company on google as well as the website to find out what their previous clients have to say about them and their services.

4.Certified in google analytics 

Most SEO companies have staff who is certified in google analytics. This provides a better and thorough analysis of the website which easily determines the areas that need progress and have to be fixed.

5.High integrity levels 

The person of firm that you are hiring for your SEO campaign will have to come in terms about some information about your company. So it is important that you make sure that they are of high integrity and possess good intentions. The approaches and strategies that they use should be in coordination to the regulations and standards of google.

6.SEO packages offered 

Compare and analyse the packages that are being offered by several similar SEO firms. Ask them if they provide a customised plan to incorporate SEO elements on your webpage. We at SocioXpert recognize how every business is different, hence all our packages are tailor made suiting different requirements of different businesses.

Hopefully the above points will help you in hiring a suitable SEO firm for your company.

Source: http://www.prfree.org/news-important-things-to-consider-before-hiring-an-seo-company-in-india-543514.html

What is the Difference between SEO and PPC?

The main point of difference between SEO and PPC is that while traffic that is generated by SEO is free while traffic generated by PPC is not. This is the reason they are also called as Organic Search Engine listings and Paid Search Engine Listings respectively. However both are a part of internet marketing, usually used together as a part of your internet marketing campaign by most of the content marketing companies of India. 

Here are some main points of differences to understand how the two campaigns work: 

1.Position in search engines 

SEO: if your website is well optimised for search engines, you can achieve first page positions

PPC: to get your ad on first page, all you need to do is pay a higher amount.

2.Cost 

SEO: cost of an SEO campaign is an indirect cost. You cannot pay to get a first page ranking, but to get a first page ranking you have to shell out some money to start an SEO campaign.

PPC: in a pay per click advertising, as the name suggests, you pay only when people click on your ads. You can use Google Keywords Tool to take an estimate of how much you may have to pay.

3.Traffic Potential 

SEO: as long as your google rankings land you on the first page, your SEO campaign has much more potential to drive traffic to your website.

PPC: PPC campaign can get you more clicks but you have to pay proportionately more.

4.Conversions 

SEO: SEO does promise to generate more traffic to your website, but talking about conversion, you may not be able to convert most of the visitors.

PPC: pay per click advertising campaign, if done right by using the proper keywords for right audience, can fetch you a higher conversion rate. This is because if you run a successful campaign, you will get click from only the people who are interested in your product. SocioXpert are PPC experts in India providing successful PPC campaigns over the years. 

5.Ease of Use 

Neither of the tools are easy to use if you don’t have the necessary knowledge and experience.

SEO is a long term process and it may take months or even years to get the desired rankings. For effective SEO campaigns, you can get in touch with SocioXpert who are SEO experts in Dwarka and have delivered commendable results to their clients.

However, to achieve good results with PPC, you will have to hire a PPC expert or you will lose a good amount of money before you understand how it works.

Source:https://socioxpertcom.quora.com/What-is-the-Difference-between-SEO-and-PPC

Key Benefits of Hiring an SMM Expert from A Content Marketing Company

Social Media Marketing is one of the key areas where a business needs to be proactive. It is not a rocket science to incur cost for hiring a SMM service specialist but yet we find many people trying to resist spending money of it. Many people use their in house staff for these campaigns but one cannot deny the benefits of hiring an SMM expert. A content marketing company of Delhi like SocioXpert is one of the leading SMM experts in India. Here are 3 key benefits of hiring a social media marketing expert from an SMM company. 

1.You get dedicated and best social media marketing service 

An expert social Media Marketing manager will have an expertise in handling social media pages and profiled of a diversity of businesses. He also is in close interaction with other SMM specialists and digital marketing experts which helps him get the required knowledge and skills to make the best use of social platforms. This helps you get the best out of your social networking channels. Besides that, an expert that you hire will not only post on your profiles but also engage and interact with your audience and other brands for collaborations. These uses your social media channels for

Lead generating

Lead nurturing

Business affiliations

2. Focus on results

If you decide to hire a Social Media Manager within your own company, you need to provide the essential infrastructure to perform operations, you also need to have a manager to supervise, guide and mentor him as and when needed. On the other hand, when you hire an SMM expert from a content agency, you do not have to worry about management investments at all. This approach helps you in saving time, resources and funds so that you can focus on what is important.

3. Increased efforts on social media

There is a provision of fixed SMM service on a monthly package, it comes with fixed services like a particular number of posts and activities. It may also include SEO and PPC campaigns, depending on your package. But, when you have an in house SMM expert, he may not have the required knowledge to run all the campaigns of social media leading you to hire different experts for different campaigns. SocioXpert is a leading company with best SMM and SEO services. They are also leading SEO experts in Dwarka, New Delhi. 

Source: https://socioxpertcom.quora.com/Key-Benefits-of-Hiring-an-SMM-Expert-from-A-Content-Marketing-Company

Characteristics of effective PPC specialists

It does not matter whether you have an inbound team for Pay Per Click campaigns or hire a content marketing agency to do so. What matters is, is the fact that it is done by someone who is an expert in his field. There is a shortage of qualified PPC experts in the market. So, here are five important characteristics of a paid per click specialist that you must look for when hiring one for your PPC campaign.

1. They are good at maths 

It certainly does not mean that all successful paid marketers should have a Ph. D in maths, but they understand numerical trends fairly easily. If you are not good at calculating trends or prepare an effective trend analysis, your campaign has a high chance of not being successful.

2. It is mandatory to have a high tolerance for change 

There is no denying the fact that change is the only constant when we talk about paid search marketing. The rules of pay per click advertising change on a regular basis, which means you have to be highly adaptive to changes and accepting what is going to work and what is not. So if your PPC marketer says, “that’s how we have always done it”, you know what to do!

3. A passion for knowledge is vital 

Because of the dynamic nature of digital world, there is always something new to learn. A successful marketer will read everything they get their hands on since they always want to learn more about the industry and like to be in check as to what others are doing. Staying in que with industry trends is not just a good hobby, but imperative for someone who wants to lead successful PPC campaigns. SocioXpert has a success rate as a PPC company in Delhi and we are always striving for excellence by regular training of our team members.

 

4. They are not afraid to take initiatives 

The term thinking outside the box applies well to most of the PPC marketers. One always have to think of new ways to apply and should have the courage to take risks and set those plans in action, monitor them and take corrective measures.

5. They roll with the punches 

It is fairly obvious that paid search marketing is a stressful job. You are dealing with huge sums of money that can make or break a company. Knowing that can of course cause you stress, but a little stress is also known to be beneficial for good output. It keeps you on your toes. However, if you see a PPC marketer with high-stress levels, you may want to rethink about hiring that person.

Source:http://prsync.com/socio-xpert/characteristics-of-effective-ppc-specialists-2496415/

Content Marketing Questions to Ask The Agency You Are Hiring

Whenever you hire a content marketing company, you should properly enquire about them. To have an efficient content marketing campaign for your company, there are a few questions that you must ask before you hire them. Reason being, if you do not do that, you may end up choosing the wrong agency which will waste your useful resources as well as time.

The list of content marketing questions is given below:

How long have you been working in the same industry?

Who does not agree that experience matters? This is the reason a well-experienced content writer will do a much better job as compared to a fresher. But that is not always the case. A less experienced agency sometimes will put much more efforts and prove to be a better choice than an experienced one. So, it is advised that you find out details of their expertise and hire the one which has more experience in your field of work.

Can you share your portfolio?

Just by looking at the quality of their past work, you can make out the type of work they are going to deliver. Their level of performance can be estimated by looking at their work samples. You can also ask them about their previous clients. A case study of success of their clients will prove their efficiency in their work. There is an abundance of good content agencies in Delhi, so make a wise choice, you can even ask them to write a test sample for you.

How many projects are you working on?

Ask the agency you are hiring about the number of ongoing projects they have. Some agencies take up too many projects at a time and due to increased workload, they may not be able to meet deadlines. Look for a content marketing team that will assure you timely delivery of your work.

What is your research process?

This includes the market and industry research, research on target audience, competitor analysis along with an understanding of the company’s goals and objectives. This process can differ from agency to agency, but required for any marketing related activity.

Is your team perfectly trained?

Make sure that the Content Agency Delhi that you choose provides regular learning opportunities to their team as the field of content marketing is the one where trends change very frequently. That is why the team members have to be trained on a regular basis. 

They should be aware of latest trends of content planning. This raises the standard of their agency as they will be able to deliver high quality work. Make sure that the content marketing company provides regular learning opportunities to their staff because content marketing is a field in which trends change very quickly. That’s why the team members should be trained from time to time. 

Source:https://socioxpertcom.quora.com/Content-Marketing-Questions-to-Ask-the-Agency-You-Are-Hiring

Things You Probably Did Not Know About Social Media Marketing

Here is the thing about Social Media. It is constantly evolving. Everyone thinks social Media Marketing is a piece of cake – just throw in some Facebook posts, tweet a bit and put your Facebook button on everything and wait for the money to roll in. People also have a misconception that social media marketing is cheap. But it is not.

Many businesses hire staff that is amateur or lack required knowledge just because they are inexpensive. Some business devotes little or no money to social media marketing, thinking it should be free. We, at SocioXpert, a social media marketing company, Delhi, understand that not many are aware of realistic facts about Social Media Marketing. So, here we are going to share with you a few things that you are probably not aware about Social Media Marketing. 

1.Big money is spent by Gurus 

So all the Gurus that are telling you how amazing social media marketing is and how it can act as a great equalizer for small businesses are just telling you pure lies. Sure you must have seen ads telling you to get 1 million likes in a week or driving huge traffic easily. Most of these are lies. They do not tell you that they are spending big bucks to give you the results they claim. And the likes are not organic.

2.Content is the real king 

Of course you know the importance of content, but do you know what kind of content? The kind that visitors find valuable. A good content should give value to its readers, should be about 300 – 500 words and contain engaging and related images. We, being SEO experts in Delhi, India make sure to avoid keyword stuffing and share our content universally. 

3.Quantity does matter 

Of course quality is important, but you also have to produce content regularly. It is important that you share at least 3 times a week if you want to see the results you are looking for.

4.Social media marketing take cross functional skills 

Whoever manages social media marketing should possess at least the following skill set:

Strong business intelligence

Creative writing

Marketing background

WordPress

Basics of web designing and graphic designing

Look for someone who is a generalist in these ideas and well aware of evolving SEO and PPC techniques. We are PPC experts in Delhi and our team possesses an ever evolving skill set and gets regular training on changing trends of digital marketing so that we can deliver what is best to our clients. 

5.Persona of buyers matters 

It does not really matter how big your social network is. What matters is that how many people out of your network fit into your buyer persona as only these people will invest in your product.

Source:https://socioxpert.wordpress.com/2018/05/05/things-you-probably-did-not-know-about-social-media-marketing/.