What is the Difference between SEO and PPC?

The main point of difference between SEO and PPC is that while traffic that is generated by SEO is free while traffic generated by PPC is not. This is the reason they are also called as Organic Search Engine listings and Paid Search Engine Listings respectively. However both are a part of internet marketing, usually used together as a part of your internet marketing campaign by most of the content marketing companies of India. 

Here are some main points of differences to understand how the two campaigns work: 

1.Position in search engines 

SEO: if your website is well optimised for search engines, you can achieve first page positions

PPC: to get your ad on first page, all you need to do is pay a higher amount.

2.Cost 

SEO: cost of an SEO campaign is an indirect cost. You cannot pay to get a first page ranking, but to get a first page ranking you have to shell out some money to start an SEO campaign.

PPC: in a pay per click advertising, as the name suggests, you pay only when people click on your ads. You can use Google Keywords Tool to take an estimate of how much you may have to pay.

3.Traffic Potential 

SEO: as long as your google rankings land you on the first page, your SEO campaign has much more potential to drive traffic to your website.

PPC: PPC campaign can get you more clicks but you have to pay proportionately more.

4.Conversions 

SEO: SEO does promise to generate more traffic to your website, but talking about conversion, you may not be able to convert most of the visitors.

PPC: pay per click advertising campaign, if done right by using the proper keywords for right audience, can fetch you a higher conversion rate. This is because if you run a successful campaign, you will get click from only the people who are interested in your product. SocioXpert are PPC experts in India providing successful PPC campaigns over the years. 

5.Ease of Use 

Neither of the tools are easy to use if you don’t have the necessary knowledge and experience.

SEO is a long term process and it may take months or even years to get the desired rankings. For effective SEO campaigns, you can get in touch with SocioXpert who are SEO experts in Dwarka and have delivered commendable results to their clients.

However, to achieve good results with PPC, you will have to hire a PPC expert or you will lose a good amount of money before you understand how it works.

Source:https://socioxpertcom.quora.com/What-is-the-Difference-between-SEO-and-PPC