Here is the thing about Social Media. It is constantly evolving. Everyone thinks social Media Marketing is a piece of cake – just throw in some Facebook posts, tweet a bit and put your Facebook button on everything and wait for the money to roll in. People also have a misconception that social media marketing is cheap. But it is not.
Many businesses hire staff that is amateur or lack required knowledge just because they are inexpensive. Some business devotes little or no money to social media marketing, thinking it should be free. We, at SocioXpert, a social media marketing company, Delhi, understand that not many are aware of realistic facts about Social Media Marketing. So, here we are going to share with you a few things that you are probably not aware about Social Media Marketing.
1.Big money is spent by Gurus
So all the Gurus that are telling you how amazing social media marketing is and how it can act as a great equalizer for small businesses are just telling you pure lies. Sure you must have seen ads telling you to get 1 million likes in a week or driving huge traffic easily. Most of these are lies. They do not tell you that they are spending big bucks to give you the results they claim. And the likes are not organic.
2.Content is the real king
Of course you know the importance of content, but do you know what kind of content? The kind that visitors find valuable. A good content should give value to its readers, should be about 300 – 500 words and contain engaging and related images. We, being SEO experts in Delhi, India make sure to avoid keyword stuffing and share our content universally.
3.Quantity does matter
4.Social media marketing take cross functional skills
Whoever manages social media marketing should possess at least the following skill set:
Strong business intelligence
Creative writing
Marketing background
WordPress
Basics of web designing and graphic designing
Look for someone who is a generalist in these ideas and well aware of evolving SEO and PPC techniques. We are PPC experts in Delhi and our team possesses an ever evolving skill set and gets regular training on changing trends of digital marketing so that we can deliver what is best to our clients.
5.Persona of buyers matters
It does not really matter how big your social network is. What matters is that how many people out of your network fit into your buyer persona as only these people will invest in your product.
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