The ABCs of Digital Marketing

Acronyms are the in thing. The set of people friendly with technology love them while we commoners have been sharing a love-hate relationship with acronyms. In the world of Digital Media, the acronyms used are many, but most of the business owners are hardly aware of these terms. While there are official terms and definitions, acronyms like SMM, SEO and SEM confuse the clients and make things more blurry. So, here is a simple understanding of what all these imply for and how they differ among themselves!

1.SEO – SEO stands for Search Engine Optimisation, is a series of actions aimed at increasing the visibility of your websites among the various search engines. This helps in your chances of being found when people are looking for services same as or similar to what you provide. This needs a viable combination of onsite and offsite factors to decide how high up your website will show in the search engines. The essential goal of a successful SEO campaign is to drive high quality organic traffic to your website and outrank your competitors. SocioXpert is the ultimate solution if you are looking for SEO experts in Delhi, India.

2.SEM – Search Engine Marketing, also popularly known as PPC or Pay Per Click is a process of placing advertisements in search engine results of targeted users. It works like a bidding system, where in your ads will be visible to only the users of a certain age group or demographic location. SEM is one of the most effective strategies of digital marketing as you only get to pay for the ads that are clicked and viewed by a user. To get best PPC campaign, you can contact SocioXpert which is rated as top company in SMM by its users. 

3.SMM – Social Media Marketing is one of the most common and important way to reach your potential clients. Having social media presence is an essential part of any business in order to reach mass clientele and build relationships with them. An active Facebook, Twitter and Instagram handle lets you build your brand and a strong reputation. An effective SMM campaign will also let you stand apart from rest of your competitors. 

Being one of the best content marketing companies of Delhi, we help you with all these services of digital marketing. What sets us apart from any other marketing agency is our in – depth understanding of these campaigns and our ability to keep you in loop with whatever campaigns we are hosting. We customise our strategies according to the needs of your website as we understand that every business is different and needs personal touch in order to stand out.