Psychological Insights to Improve Your Content Marketing

Psychological influence has been used by marketer for years to make the marketing campaign a success. It is indeed helpful to be aware of such principles – whether you are creating a social media post or building a website. The more you know how the human mind work, better are the decisions you make.

Many digital marketing agencies in Delhi, India are hence using these tactics to their content marketing strategies to make the campaign a success. Here are some insights to start off with:

 

1. Cognitive fluency

Researches have time and again proved that the visitors often judge your website in 0.05 seconds – which is faster than the blink of an eye.

The point is humans prefer to have simple content and subconsciously avoid any information that may seem to be complicated. This is cognitive fluency. This is the reason why people love emoji’s - since they help in communicating emotions in such a simple and quick way. The rule applies for everything – from blogs to tweets.

2. Social proof

Let us take your own shopping for an example. Do you strictly rely on a website for information or you prefer to consult your friends for recommendation? Do you check their social media ratings and reviews?

It is a fact that more than half of the consumers rely on the word of their friends and family or even strangers as compared to the marketing content of the brand. This is the social proof which implies that people are more likely to act if they see other people have done that too. This is why PPC companies in Delhi swear by Facebook ads to be effective. 

3. Perceptual set theory

Humans rely heavily on habit. The perceptual set theory can help you take advantage of the same in your content marketing. This implies if you expect to see something, you will be on the lookout for it. Hence, the curiosity is what often drives you to search for the same until you find it. Hence, marketers must keep in mind how situations are perceived in a human brain. While it may be exciting to try something new, getting away with it too far from the client’s expectation may not be such a good idea. This is why you must always include a call to action in every post.

4. Psychology of colour

People often judge a new product within 90 seconds of seeing it. Hence, you have a mere short span of time to create a positive impression. Colour is hence an important consideration when designing web pages, banners and planning videos. While the colour blue helps build trust and loyal , red can communicate passion and energy and yellow is a sign of optimism. So, choose the colour keeping in mind the emotion you want to evoke.

Application of these concepts to your content marketing may take time and effort in the beginning but before you know it these may turn out to be a natural part of your content planning strategies.

SocioXpert is a renowned SEO company in Dwarka offering complete digital marketing solutions to its clients.