One of the most crucial steps in your online marketing efforts is to pick the right technique for your search engines. SEO and PPC are the most preferred techniques, but which one should you pick? Should you be picking both or one of them should suffice? Both the techniques differ in various ways and derive different results. Hence, the final decision to pick a technique comes down to two things – your budget and how quick you want the sales.
When you choose SEO over PPC?
SEO is more of a long term investment where in you need not pay money for every click on your website. You can choose to hire one of the professional seo services in Dwarka, Delhi or try your own hand at it. SEO will take a little while before you start seeing the results. In the long run, SEO comes down to be more cost effective. While SEO make take months to give you desired results, if done ethically, you will be reaping its benefits for years to come.
When you chose PPC over SEO?
By opting for a PPC company in Delhi and making use of a campaign provider like Google AdWords, the ads of your website start appearing in sponsored links. This will help you bring in desired results faster. In merely a day or two you can see your ad on first page of Google. But this comes with a disadvantage. There is a higher risk involved as PPC is slightly more expensive since you will be paying for every click on the website, irrespective of any conversions. You will still have to manage keywords and traffic since you need to see where the results are coming from and make sure your clicks are not wasted on wrong customers.
Choosing both SEO and PPC
If you have the flexibility in terms of budget, most content marketing companies in Delhi will suggest you to invest in both the campaigns. The key is to run a PPC campaign unless your SEO campaign starts delivering results. It will be a good idea to shut down your PPC campaign once the SEO starts delivering results and cost is an issue. The idea is, the more aggressive you get in your marketing campaigns, the better will be the results.
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