Effective ways to Boost Your Conversion Rates

Many marketers believe in a status quo once a reasonable rate of conversion is achieved. However, this is far from truth. Here are some tasks that a digital marketing agency in Delhi should be doing every month to up its game on a regular basis in this highly competitive arena. 

Update A/B test variations

An A/B testing works like a cage match where you have a clear winner in the end. Testing is merely one element at a time which could be a landing page, a headline, a call to action, social proofs or anything under the sun.

Track conversions that lead to sales

Not many are aware of it, but understanding the buying cycles of a customer can help you improve your conversion rates to a large extent. Hence, it is important that you review your sales analytics and identify which content is more likely to lead to a sale.

Revise content schedules and measure impact

It is extremely important that you review not just your conversion rates but also your content calendar. Hence, if you publish blogs on every Tuesday, Thursday and Saturday, is there one day that offers more conversions than others? What about the topics of your content? Does the timing of your social media posts have an impact on your conversions? What about your paid ads? SMM companies in Delhi suggest that you check what is the peak hour when clients view your ads. 

The idea is to explore what may work better for you and hence update your editorial calendar to reflect the same.

Evaluate competitors’ conversion strategies

It is not just important to evaluate your own strategies but also the one of your competitors. While no one wants to copy their competitors, but evaluating their strategies you can surely learn how to outdo them. You don’t want to copy your competitors, but you can learn how you can outdo them.

Investigate your sales funnel

As you start getting to know your audience better, try to serve them with more and more relevant content.

Add more social proof

According to smm experts in Dwarka, our audience are always on the lookout for proofs to trust you. Hence, they hardly care about what you say, rather what matters to them is what you demonstrate.

So, if you want your audience to subscribe to you, ensure that you mention on the website that you have a high number of subscribers. Other proofs that may work are trust seals, customer reviews, case studies, social media followers etc.

Come up with a creative call to action

Of course you put a call to action on your home pages and product pages. But frankly, who doesn’t? do you do the same on your FAQs and blog posts? Many content marketing companies vouch for the idea of adding a call to action on every piece of content you publish. You can even be creative and add a call to action in the middle of your blog post.